
What Is the BirthBliss Doula Coaching Programme?
Introduction to the BirthBliss Doula Coaching Programme
The BirthBliss Doula Coaching Programme is the process of guiding and supporting doulas as they grow in skill, confidence, and self-awareness. At The BirthBliss Academy, we see this as much more than a set of requirements; it’s a journey of learning, reflection, and connection.
Becoming a Certified BirthBliss Doula means you’ve worked alongside families, learned through real experiences, and received dedicated guidance from an experienced Doula Coach.
This programme offers the structure and mentorship you need to find your feet as a doula and build a thriving practice with confidence and heart.
Why the Coaching Programme Matters
The BirthBliss Doula Coaching Programme gives you a clear pathway from newly trained to fully confident and experienced.
It’s a mark of professionalism that tells families you’re supported, reflective, and committed to ongoing growth.
Here’s why it matters:
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Builds Trust: Families feel reassured knowing their doula is being supported and guided through professional mentoring.
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Professional Recognition: Being a Certified BirthBliss Doula shows your dedication to the highest standards of care and ethics.
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Continued Growth: With regular reflection and feedback, you’ll keep learning from each experience.
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Stronger Business Foundations: The programme also supports your growth as a business owner, setting fees, contracts, and boundaries with confidence.
Coaching vs Accreditation
While the older “accreditation” model focused on completing a set number of births or postnatal jobs, the Doula Coaching Programme takes a more holistic approach.
It’s about your development as a doula, your listening, your presence, your emotional awareness, and your ability to support families in a grounded and professional way.
Instead of being assessed or evaluated, you’ll be guided through real-life experiences, with reflective conversations that help you understand what you’ve learned and how to bring that learning forward into your next job.
What You’ll Gain from the Coaching Programme
When you complete the BirthBliss Doula Coaching Programme, you will:
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Feel confident and capable in your doula work.
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Be recognised as a Certified BirthBliss Doula.
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Receive regular one-to-one guidance and reflection from your Doula Coach.
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Be part of a supportive network of like-minded doulas.
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Grow both personally and professionally, knowing you have someone walking alongside you.
Terms & Conditions:
The coaching programme includes up to 24 months of one-to-one support, starting from the date you’re matched with your Doula Coach. If your journey takes longer than 24 months, you can reapply to continue, any jobs already signed off will carry forward.
You can also pause your programme if needed due to bereavement, long-term health issues, or maternity leave.
Communication is key, as long as you stay in touch with your coach and the Head of the Coaching Programme, we’ll work around life’s ups and downs.




