How to Build a Beautiful Doula Website That Actually Works

Your online home, your shop window, and one of the biggest confidence builders in your doula business

When you become a doula, one of the biggest turning points is creating your website. It is the moment your doula training starts to take shape and your doula business begins to feel real. It is also one of the things many new doulas put off, because it can feel complicated, overwhelming or a bit frightening. You are not alone if you have ever stared at a blank Wix page and wondered where on earth to start.

The truth is, building your doula website does not need to be difficult. It needs to feel clear, warm, and genuinely you. Think of your website as your online home and your shop window. This is where potential clients pause, look inside, and decide if they want to come in for a closer chat. A good website helps families feel safe and welcome even before they meet you. It also helps you feel confident because you know your online presence represents your values, your personality, and the quality of your doula work.

In this blog, we will walk through everything you need to know about building your doula website, whether you are fresh out of doula training or you are rebuilding your doula business after a break. This is not about looking perfect. It is about clarity, presence, and connection. The same qualities doulas bring to birth.

Why Your Website Matters More Than You Think

Your website is open all day and all night. While you are supporting a family, feeding your children, resting after a birth or finally catching up on sleep, your website is out there quietly working for you. It is often the first impression someone gets when they search for a doula in their area.

Families make quick decisions when browsing online. They want to know three things right away.

1. Who are you

2. Do you work in their area

3. How can you help

If they cannot find this information quickly, they click away. Not because they did not like you, but because busy parents do not have time to hunt through endless menus. So your doula website must be simple and clear. Think of it like a shop window with a clean display, not one piled high with clutter.

A great doula website helps you attract clients without working harder. It boosts your confidence and supports the growth of your doula business. It is also the perfect place to show what kind of doula you are, especially if you are still becoming a doula and stepping into your new identity.

The Rooms of Your Website Home

Instead of thinking about pages and menus, think of your website as a house with different rooms. Each room serves a purpose and helps visitors move naturally from curiosity to connection.

Let’s walk through each one.

1. The Welcome Mat, also known as your Home Page

This is the page families see first. It needs to feel warm, welcoming, and human. Not stiff. Not corporate. Not vague.

Your home page is where you say:

Hello, this is who I am. This is what I do. This is where I work.

Three simple things that make a huge difference.

What to include on your Welcome Mat

• Your full name

• A clear photo of you, smiling and relaxed

• One short sentence about what you offer

• A gentle button that leads to a discovery call or contact page

Many doulas forget to put their name on their website. I have seen countless sites with nothing more than Doula Services in Hertfordshire written across the top. Families need your name. It builds trust and helps them feel they are meeting a real person.

Your home page should answer questions quickly. Avoid long introductions or paragraphs that take ages to get to the point. Make families feel seen and held from the first moment. Your doula training will have already taught you how powerful this is.

2. The Living Room, also known as your About Page

Your About Page is often the most visited page on a doula website. This is where people sit down metaphorically and decide if they like you. But here is the important thing. A good About Page is not all about you. It starts with them.

Speak to the feelings they might be having. Then gently introduce yourself.

What to include

• A warm opening that acknowledges their experience

• Your full name

• A short, heartfelt version of your story

• Why you became a doula

• What they can expect when working with you

• A tiny personal detail that shows your humanity

• A gentle invitation to connect

Here is a structure that works beautifully.

"If you are feeling excited but also a bit unsure, you are not alone. Many families want steady support, a calm voice, and someone in their corner. My name is Emily Carter and I am a birth and postnatal doula supporting families in Sussex. I became a doula because I experienced how much difference kind support made in my own motherhood journey. My role is to help you feel informed, supported, and never alone."

This kind of writing speaks both to the heart and the practical mind. It shows families who you are without overwhelming them.

3. The Kitchen, also known as your Services Page

Your doula services page is the heart of your doula business. This is where people find out what you actually offer and whether it meets their needs.

Keep this page simple, honest, and clear.

What to include

• Birth doula services

• Postnatal doula services

• What is included in each

• Your prices (or not!)

• The areas you cover

• Any specialist training

• Certificates or qualifications

Upload a photo of yourself if you want to add another layer of trust.

Avoid jargon. Use warm, everyday language. It should feel like a conversation, not a brochure.

4. The Guest Book, also known as your Testimonials Page

Nothing builds trust like hearing from someone who has worked with you. Testimonials show families what is possible. They also reassure people who are becoming a doula that you really can build a thriving doula business.

What to include

• Short quotes from past clients

• Names or initials

• Specific details or outcomes

• A few photos if you have permission

Scatter testimonials throughout your website as well as keeping a page dedicated to them. This helps at every stage of the visitor journey.

5. The Front Door, also known as your Contact Page

If someone has reached your contact page, it means they are genuinely interested. Make this step as easy as possible.

What to include

• A simple contact form

• Your email address

• Your phone number

• Your location

• A link to book a free chat

Do not make people click through three pages to find your email. This is where clarity turns an interested person into a potential client.

Small Details That Make a Big Difference

When you are building a doula website, the small things matter. These details tell visitors that you pay attention and that you care.

• Use your full name everywhere

• Check your site on a mobile phone

• Make sure your text is easy to read

• Keep your photos warm and real

• Avoid clutter and complicated menus

• Add certificates if you have them

These touches are simple but powerful. They build trust, confidence, and credibility.

Which Website Platform Should You Use

You do not need to be a designer or a tech expert. Choose an easy, intuitive platform. Here are the simplest ones for doulas.

• Wix

• Squarespace

• Weebly

• GoDaddy Website Builder

They all use drag-and-drop tools and offer templates designed for small businesses. You can change colours, fonts, and layout without needing to code.

I do not recommend WordPress for new doulas. It is powerful but complicated and can easily overwhelm you. Keep it simple. Your website can grow later.

Should You Put Your Prices on Your Website

This is something doulas often ask during doula training, and there is no single right answer. There are good reasons for showing your prices and good reasons for leaving them off. What matters is choosing the approach that feels aligned with your doula business.

Adding your prices can make life easier for everyone. It helps families work out quickly whether you fit their budget, and it stops you receiving enquiries from people who are not looking for the level of support you offer. It can also build trust because people appreciate transparency. They know exactly what to expect before getting in touch.

Keeping your prices off your website has its own benefits. Some doulas prefer to have a conversation first, because your support is highly personal and cannot always be summarised in a simple package. A chat gives space to explain what you offer, learn what the family needs, and tailor your support. This approach can feel more relational and less transactional.

The important thing is clarity. If you decide not to list your prices, add a short line explaining that you offer personalised doula packages and that you are happy to share your fees during a discovery call. This prevents families from feeling unsure or confused.

Whether you show your prices or not, the aim is the same, to help families feel safe, informed, and able to approach you with confidence.

Your Website is Part of Your Doula Training Journey

When you are becoming a doula, your website is one of the first steps in building your doula business. It is a place where you can practise using your voice, sharing your purpose, and inviting people in. In many ways, this is one of the most important parts of doula training, even though it often gets overlooked.

Your website shows that you are ready to support families. It tells the world that you are stepping into this new identity with courage and commitment. It allows people to find you easily and understand what makes you unique. It also gives you confidence because you know you have a beautiful, simple online home that reflects your values.

A great doula website does not need to be fancy. It needs to feel like you. Warm, supportive, clear, and welcoming. It needs to help families understand who you are, what you offer, and how they can reach you. And it needs to work quietly in the background as your doula business grows.

So take your time, put your heart into it, and remember that it does not have to be perfect. It only needs to be real. The families who need you will feel that, and they will reach out.