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Rethinking Preconception Health: Why Fathers Matter Too
A new Lancet review invites us to rethink preconception health by including fathers, not as an afterthought but as part of the whole picture. For doulas, this deepens what we already do, gently holding both parents so support can be shared, felt and lived. When partners are included and guided through presence rather than instruction, birth becomes something held together rather than carried alone.
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2 days ago8 min read


Holding Humanity | Why Doula Support Matters Today
World Doula Week offers a moment to pause and notice what is often quietly unfolding in birth rooms and homes. As more families in the UK begin to explore what a doula is and how doula support can shape their experience, there is a growing recognition that birth is not only a clinical event, though a deeply personal one.
In a system that often focuses on immediate outcomes, doulas bring attention back to the whole experience. They sit alongside women, offering steady, non-ju
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Mar 267 min read


When Difficult Conversations Lose Their Way
Disagreement is normal in professional communities. The challenge is keeping conversations open before assumptions and labels take over.
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Mar 136 min read


When Helping Becomes a Problem: Reflections on Support, Labels and the Work of Doulas
In the birth world, questions about culture, support, and representation are complex. Perhaps what matters most is humility, listening, and
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Mar 77 min read


What does antenatal doula training include in the UK?
Many aspiring doulas quietly wonder whether they will feel confident enough to run antenatal sessions after training. In this article, I explain exactly what antenatal doula training in the UK should include and why BirthBliss doulas leave fully equipped to provide comprehensive antenatal support, without needing extra qualifications.
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Mar 26 min read


How do I start a doula career after training in the UK?
Finishing your doula training is only the beginning. This thoughtful guide explores how to move from qualification to real work in the UK, with steady practical steps, honest reflections and gentle guidance for building a sustainable, grounded doula career.
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Feb 276 min read


Understanding the Transition from Midwifery to Doula Work
Many midwives find themselves drawn towards doula work after realising they want to stay longer with women and offer a different kind of support. Although doula training can appear familiar on the surface, it is rooted in a very different way of being. This article explores why there is no shortcut from midwifery to doula work, why unlearning matters, and why doulas should be trained by those who have practised the role themselves.
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Feb 88 min read


What Are Ethical Foundations for Building a Doula Business?
Doula work sits between care and commerce, and how we hold that matters. This article explores five ethical foundations for building a sustainable doula business, from encouraging families to meet other doulas, to holding money with honesty, speaking respectfully about peers, keeping boundaries clear, and trusting that there is enough work to go around. A reflective piece on integrity, generosity, and long term sustainability in doula practice.
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Feb 26 min read


When Advice Is Given and Women’s Choice Remains
Some incidents, including deaths, prompt difficult questions about how birth decisions are understood in hindsight. This reflection explores women’s choice, the role of non-medical support, and what a recent Regulation 28 report reveals about consent, communication, and uncertainty in maternity care, without seeking to assign blame or offer simple answers.
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Jan 267 min read


2026, The Year to Begin or Deepen Your Doula Journey
At the start of 2026, the year of the Fire Horse, many people feel a familiar pull towards work that feels meaningful. This blog speaks to those thinking about becoming a doula and to doulas already on the path. It explores new year intentions, the symbolism of the Fire Horse, and how doula training and doula work can grow with confidence, clarity, and trust in yourself.
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Jan 25 min read


How Does a Doula’s Presence Influence Birth Outcomes?
Many people drawn to doula work say they are “good at being with people,” even before they know why that matters. This article explores the observer effect and why how a doula watches, listens, and shows up can shape birth physiology, emotional safety, and parental confidence. Grounded in research and lived experience, it explains why presence sits at the heart of BirthBliss doula training.
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Dec 17, 20256 min read


How to Build a Beautiful Doula Website That Actually Works
Building your doula website is one of the biggest steps in becoming a doula. It is your online home and your shop window, helping families understand who you are, what you offer, and how to reach you. A clear, welcoming site builds confidence, supports your doula business, and makes it easier for the right families to find you. A simple, warm website works far better than a complicated one.
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Dec 10, 20257 min read


Why I Don't Give Discounts on My Doula Training Course
Becoming a doula is a meaningful commitment, and the training deserves a foundation that supports long-term success. I keep my fee consistent to protect fairness, clarity, and the integrity of the learning environment. With payment plans and one annual charity place, accessibility remains central while ensuring every student enters the work with confidence and intention.
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Nov 27, 20256 min read


How to Build Your Doula Business: A Comprehensive Guide
Starting your doula business takes time, trust, and consistency. Learn how to find your first clients, grow your doula practice, and build confidence step by step. From connecting with birth workers to sharing your story online, these simple, proven strategies will help you grow a thriving doula business after training and keep planting the seeds that lead to long-term success.
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Oct 21, 20257 min read


Why Does Cultural Competency Matter for Doulas?
Inclusion is a word we hear everywhere, yet its real meaning often gets lost. This reflection explores how true inclusivity isn’t about agreement or perfection, but about curiosity, compassion, and staying open when views differ. It’s a call to build circles, not arenas, and to hold both free speech and kindness as foundations of connection in the birth world.
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Oct 7, 20256 min read


How Do I Find My Style as a Doula After Training?
Many people assume becoming a doula should involve shadowing an experienced one, just as nurses or midwives shadow in training. But doula work is unique. It is not about copying tasks, it is about presence, listening, and authenticity. Shadowing can undermine confidentiality and even knock your confidence. Instead, the best path is building your own practice with guidance and support, so you can grow into your own style of doula work.
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Sep 26, 20256 min read


Midwife vs Doula: How to Decide Which Path Is Right for You
Deciding whether to become a midwife or a doula can feel overwhelming. Midwives are registered health professionals providing clinical care, usually within the NHS, while doulas are self-employed and focus on emotional, practical, and evidence-based support. Both roles overlap in caring for women and families, yet midwives are often stretched by the system, leaving doulas free to offer the presence and continuity families deeply value.
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Sep 22, 20256 min read


Letting Go of Control: Why Birth Demands More Than Protocols
Birth isn’t something to be managed or controlled, it’s a deeply human, transformational process. This blog explores why the medical model struggles with individual variation in birth, and how Buddhist ideas of surrender and trust can help us reshape maternity care. If we want better outcomes, we need to trust women, honour their differences, and stop treating birth like a problem. It's time to remember what birth is really about.
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Sep 9, 20258 min read


What does a doula do?
Ever wondered what doulas really do? A day in the life of a doula is unpredictable, varied and full of meaning. From being called to a birth at 3am, to making tea for a tired new parent, no two days look the same. Here’s the truth: babies aren’t “delivered”, pizzas are delivered, women give birth. Doulas don’t replace midwives or doctors, and we don’t tell families what to do. We walk alongside, offering calm, care and confidence when families need it most.
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Aug 28, 20255 min read


Is Being a Doula the Right Career for You? 10 Signs This Role Could Be Your Calling
Wondering if becoming a doula is the right path for you? In this guide, we explore 10 clear signs that this role could be your calling. From being the person everyone opens up to, to feeling drawn to pregnancy and birth, to wanting meaningful, flexible work, you’ll discover whether doula training could be the next step in your journey. Find out how The BirthBliss Academy can help you turn your natural gifts into a fulfilling and life-changing career.
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Aug 11, 20255 min read
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