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Can You Train as a Doula While Working Full-Time?
Becoming a doula does not mean you have to give up your job or make a dramatic career change. Many people train while working full-time and gradually build their doula work around their existing commitments. In this article, I explore how in-person and self-paced training can fit around work, what happens when you begin taking clients and the practical realities of combining birth or postnatal doula work with employment.

Kicki Hansard
5 days ago14 min read


Supporting Women When We Don’t Agree
What happens when supporting women begins to depend on agreeing with them? After more than twenty years in the doula world, I’ve been thinking about how we hold different beliefs, particularly in an age when social media can turn disagreement into judgement. Can we have strong values of our own while still making room for women who see the world differently? Perhaps this matters most when the woman who disagrees with us is the woman asking for our support.

Kicki Hansard
Aug 168 min read


Do You Need a Doula UK Approved Course?
Do you need a Doula UK approved course? No. It is not a legal requirement. Kicki Hansard explains what really matters when choosing doula training in the UK and what BirthBliss offers instead, including FEDANT-accredited courses.

Kicki Hansard
Jul 213 min read


The Most Powerful Tool in Maternity Care Isn't New Technology. It's Listening.
The Nottingham maternity review is heartbreaking, but it is also uncomfortably familiar. As another inquiry reveals women who felt unheard and opportunities that were missed, we must ask why these same themes continue to emerge. This article explores what needs to change, why listening is fundamental to safe maternity care and how doulas can help shape a future where every family feels heard, respected and supported.

Kicki Hansard
Jun 275 min read


When Difficult Conversations Lose Their Way
Disagreement is normal in professional communities. The challenge is keeping conversations open before assumptions and labels take over.

Kicki Hansard
Mar 136 min read


When Helping Becomes a Problem: Reflections on Support, Labels and the Work of Doulas
In the birth world, questions about culture, support, and representation are complex. Perhaps what matters most is humility, listening, and

Kicki Hansard
Mar 77 min read


How do I start a doula career after training in the UK?
Finishing your doula training is only the beginning. This thoughtful guide explores how to move from qualification to real work in the UK, with steady practical steps, honest reflections and gentle guidance for building a sustainable, grounded doula career.

Kicki Hansard
Feb 276 min read


What Are Ethical Foundations for Building a Doula Business?
Doula work sits between care and commerce, and how we hold that matters. This article explores five ethical foundations for building a sustainable doula business, from encouraging families to meet other doulas, to holding money with honesty, speaking respectfully about peers, keeping boundaries clear, and trusting that there is enough work to go around. A reflective piece on integrity, generosity, and long term sustainability in doula practice.

Kicki Hansard
Feb 26 min read


2026, The Year to Begin or Deepen Your Doula Journey
At the start of 2026, the year of the Fire Horse, many people feel a familiar pull towards work that feels meaningful. This blog speaks to those thinking about becoming a doula and to doulas already on the path. It explores new year intentions, the symbolism of the Fire Horse, and how doula training and doula work can grow with confidence, clarity, and trust in yourself.

Kicki Hansard
Jan 26 min read


How to Build a Beautiful Doula Website That Actually Works
Building your doula website is one of the biggest steps in becoming a doula. It is your online home and your shop window, helping families understand who you are, what you offer, and how to reach you. A clear, welcoming site builds confidence, supports your doula business, and makes it easier for the right families to find you. A simple, warm website works far better than a complicated one.

Kicki Hansard
Dec 10, 20257 min read


How to Build Your Doula Business: A Comprehensive Guide
Starting your doula business takes time, trust, and consistency. Learn how to find your first clients, grow your doula practice, and build confidence step by step. From connecting with birth workers to sharing your story online, these simple, proven strategies will help you grow a thriving doula business after training and keep planting the seeds that lead to long-term success.

Kicki Hansard
Oct 21, 20257 min read


Why Some Doulas Struggle to Get Clients – And How to Change That
Becoming a doula is a calling many of us feel deep within. We're naturally nurturing, supportive, and passionate about birth and postnatal care. But here's the hard truth: being a brilliant doula doesn't automatically mean you'll have a thriving business. The Reality of Self-Employment Self-employment, especially for women, comes with its own set of challenges. Society often views care work as something that should be offered for free, and some volunteer organisations that do

Kicki Hansard
Feb 10, 20256 min read
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